ShinWon

⦁ Achieving End-to-End Traceability by Combining the 'Retraced' Blockchain Platform with AI Analysis Modules

⦁ Digitalizing the Sourcing Process from Raw Materials to Yarn to Drive Proactive Risk Management

⦁ Sharing ShinWon's Supply Chain Innovation and Operational Capabilities in the BBC StoryWorks 

ShinWon Bets On Blockchain for Supply Chain Transparency

(Seoul, South Korea – June 30, 2026) – ShinWon Corporation (CEO: JJ Park), a global apparel manufacturer, is strengthening its supply chain traceability through AI technology and a blockchain-based platform. By driving data visibility from raw material sourcing to finished product manufacturing, ShinWon is accelerating the development of a sustainable supply chain ecosystem, with the goal of achieving 100% traceable raw materials.

ShinWon’s initiatives were recently featured in Fashion Redressed II, a global series produced by BBC StoryWorks in May. Through interviews with its team members, ShinWon shared its hands-on management philosophy and proactive approach to ESG risk managementacross the supply chain.

Supply chain transparency has recently emerged as a critical priority in the global fashion industry, driven by rising demands for environmental and social responsibility. As global regulations, such as the EU's Corporate Sustainability Due Diligence Directive (CSDDD) and Digital Product Passports (DPP), continue to tighten, establishing traceability to verify the origin and journey of raw materials has become a core element of competitive supply chain management.

To strengthen supply chain transparency, ShinWon uses Retraced, a blockchain-based supply chain traceability platform, to manage data across the entire value chain, from raw material sourcing to final production. The company has further enhanced the platform with AI-powered analytics and verification modules that automatically extract and validate transactional data at each stage of the supply chain, quickly identifying errors and inconsistencies. This improves data quality and supports faster, more informed decision-making. Combined with blockchain's immutable record-keeping capabilities, the system provides a trusted and auditable source of information for both ShinWon and its stakeholders.

In particular, the digitalization of raw material receiving and yarn procurement processes has significantly enhanced supply chain visibility. Before production orders are executed, ShinWon's key suppliers submit material sourcing plans through the AI-driven module. This allows ShinWon to identify in advance the exact sourcing regions of raw materials and the manufacturing facilities where fabrics will be produced, enabling proactive risk management. 

This enhanced visibility goes beyond simple monitoring; it serves as a catalyst for building closer, more collaborative relationships with suppliers. Based on a deep understanding of partners' production processes and workflows, ShinWon evaluates and categorizes suppliers by their unique strengths, such as cost competitiveness, raw material sourcing capabilities, production speed, and overall performance. This detailed insight allows ShinWon to provide tailored support and foster more effective, mutually beneficial partnerships.

"Supply chain traceability is no longer just a matter of regulatory requirements; it is a core competency that strengthens trust and collaboration among material suppliers, apparel manufacturers, and global brands," said JJ Park, CEO of ShinWon Corporation. "By continuously expanding supply chain visibility through AI and digital technologies, ShinWon will serve as a trusted manufacturing partner for global buyers and continue working toward our goal of 100% traceable raw materials."

The Yahoo Tech publication tech.yahoo.com has also featured this story. Read the full article: ShinWon Bets On Blockchain for Supply Chain Transparency